How to get more highlight colors in word 2011

#How to get more highlight colors in word 2011 series#

Check your formatting to turn scanners into readers You can often make a post more compelling just by numbering your main points. Numbers are an incredibly effective way to make a post more inviting, capture attention, and keep the reader oriented. Think those numbered list posts are tired? Think again.

Instead, emphasize the key points so the scanner can quickly pick them out. When you put important concepts in bold, your reader will be able to scan through and pick out the most important information at a glance.Р”ВonРІР‚в„ўt highlight everything (which would have the same effect as highlighting nothing). Good content uses both to expand your readerРІР‚в„ўs understanding and add value.Р”Р„nother advantage of internal links is they make it less frustrating when some dirtbag scrapes your content (cuts and pastes it to their own site without attribution). Internal links back to your own cornerstone content will keep people on your site and reading your best material.Р”В®xternal links demonstrate that youРІР‚в„ўve researched the topic and want to cite other experts.

ThatРІР‚в„ўs long enough to intrigue your reader to dig into your whole article. Try pairing a strong image with a РІР‚Сљdeep caption.РІР‚СњР”Вeep captions are two to three sentences long. Studies have shown that image captions are consistently some of the most-read copy on a page. They look different from the rest of your text, so they provide a visual break for your reader.TheyРІР‚в„ўre an easily scannable way to present multiple points.They create fascinations your readers canРІР‚в„ўt resist.Is there a compelling story? Will they get the gist of your information? 3. Once youРІР‚в„ўve written your subheads, review them to see what readers/scanners will understand if they only read that part of your article. Web readers have well-honed BS meters, so donРІР‚в„ўt exaggerate or youРІР‚в„ўll lose credibility. Make your subheads intriguing as well as informative. Break up your content with compelling subheadsР”Р„ strong headline (and therefore a strong premise) is vital to getting readers to check you out in the first place.Р”Р„nd solid subheads keep readers engaged, acting as РІР‚Сљmini headlinesРІР‚Сњ to keep them moving through the rest of your content. There are few easier ways to make your content more readable.Р”В®ven complex content can be made much more reader-friendly with the simple introduction of lots of white space.Р”Р‡eature one idea per paragraph, and keep them short - three or four sentences at most.Р”Р„nd try writing some paragraphs with only one sentence. It just takes a few minutes to turn an overwhelming mass of text into a post that engages the reader and pulls her in. Once youРІР‚в„ўve done that, use the following easy design techniques to make your content much more reader-friendly. It helps scanners move from point to point and decide where theyРІР‚в„ўd like to dive in deeper. That means stating your conclusion first, then supporting it with the sentences that follow. Structure your paragraphs in the inverted-pyramid style. ItРІР‚в„ўs a great way to keep people coming back for more, and your reader will find it easier to digest your content if they get it in portion-controlled sizes.

#How to get more highlight colors in word 2011 series#

If you want to cover a complex topic, consider breaking it into a series of posts. To write successfully for the web, you need to forget some of what you learned in English composition class.Р”Р„ccept that people scan web pages, rather than read them in detail, and work with this reality rather than fight it. What can you do to engage your readers so they lean into your content, stay on your pages, and interact with your information? Make it snappy Television, by contrast, is a РІР‚Сљlean back and let it wash over meРІР‚Сњ medium. The web is a РІР‚Сљlean forward and participateРІР‚Сњ medium. And if you donРІР‚в„ўt find it on the page youРІР‚в„ўre visiting, you click away and look elsewhere. Jakob NielsenРІР‚в„ўs seminal web usability study from 1997 showed that 79 percent of web users scan rather than read. Writing less and styling your text so itРІР‚в„ўs easy to read could be all you need to do to attract and hold attention. Think you need to spend another 10,000 hours perfecting your writing skills? Probably not.Р”Р„ctually, the solution may be a lot easier than you expect. ItРІР‚в„ўs enough to send a writer into deep depression and wipe out motivation to keep producing great content. No comments, no tweets, no sharing on Facebook. You finally hit РІР‚Сљpublish,РІР‚Сњ and what happens? You know theyРІР‚в„ўve got to be right to attract the audience you want.